Mike Crandall

If you're doing your own marketing, you might consider focusing on the thing only you can do that makes your business the most money. The chances are good that it's selling or providing a specific service, not marketing.

Email newsletters are generally considered to be a highly effective marketing channel. However, traditional marketing misses opportunities that incorporating Sandler concepts can help with.

Here are a few ways to incorporate Sandler concepts into marketing with an email newsletter.

Marketing is constantly changing along with new tactics and technologies as well as consumer tastes. It's up to businesses to keep up with these changes and implement new strategies.

Why? Because the same thinking will get you the same results.

To unleash your potential, you need to get rid of the bad habits that are holding you back. We all have goals we want to achieve, and sometimes, many of us struggle to reach them. That's okay! But what are you doing to move forward?

What matters initially is...

When you think of your comfort zone, what comes to mind? Is it curling up on the couch and enjoying your favorite show? Is it going to the gym? Avoiding social gatherings? Any routine can be your comfort zone.

When was the last time you got out of your comfort zone in real life and in your business's marketing?

One of our Sandler Rules is, "If you want to be treated differently, you must act differently." While that definitely applies to organizations and salespeople, it also applies to marketing. We also have Sandler Rule #35: If your competition is doing it, stop doing it right away.

When was the last time you researched your competition, if ever? If you own a business or even have an idea for a business, you should be researching your competitors! You might think, "Well, why would I want to do that?"

Traditional marketing, like traditional sales, often makes use of features and benefits. While there's a time and place during the marketing and sales process to let prospects know about what your product or service does, it's not something you should lead with.

Since the pandemic, businesses and organizations have looked for and experimented with different ways to connect with their clients. One tool that has really taken off and proven effective is video. 

Statistically, email sends have gone up, but responses have gone down. So, what better way to stand out and consistently connect with others than using video?