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Custom Growth Solutions, LLC | Sandler Training | Oklahoma City, OK

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In both sales and marketing, we often try to appeal to everyone. Traditionally, the goal is to get as many leads as possible into the pipeline because that means more sales, right?

In reality, that means more bad leads in the pipeline and more wasted time. And if you're spending time with the wrong people, you're robbing the right people of your time.

Today, September 22, we celebrate American Business Women’s Day, a day set aside to honor the accomplishments of business women across the nation. Here is a powerful true story from Lorraine Ferguson’s book The Unapologetic Saleswoman that illuminates: distinguishing role from identity.

A number of small factors will make or break your sales. The same is true in customer service, management, really all of business. So it absolutely applies in marketing as well!

Think about your email address for a moment. Have you ever considered what it says about you? Likely you’re using it extensively for both sales and marketing. Is it saying something you’re not intending it to?

The DISC behavioral assessment helps us put together a thoughtful questioning strategy that can not only validate strengths and reveal weaknesses, but also identify a candidate’s level of self-awareness.

Investing in sales leader growth is one of the most impactful organizational investments.

When people consider doing business with you, they usually look you up online. A Google search often follows, even if they were referred to you or met you in person. A first impression is important, but so is a second impression.

Do you know how and where you show up when people look you up online?

Learn how to use DISC behavioral styles in your sales strategy to maximize your results.

Joe Ippolito joins to talk about the Upfront Contract.

Cal Thomas joined us to reveal the secrets of controlling sales conversations with questions.

Mike Montague interviews James Abraham, Sandler coach from Israel, on How to Succeed at Magic Sales Leadership.