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Custom Growth Solutions, LLC | Sandler Training | Oklahoma City, OK

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Video can be an excellent tool for both sales and marketing, and the pandemic has only increased its use. In April of 2021, Sandler partnered with Vidyard to help sales teams adopt personalized video as a sales tool.

Video in marketing has been around even longer! It can be a great tool to help make prospects feel more comfortable before they even meet you when used properly. Let's look at a few ways you can use video in your marketing.


Mike Montague interviews Kevin Hallenbeck on How to Succeed at Sales Certification.


Mike Montague interviews Danny Wood, Sandler trainer from New Jersey on How to Succeed at Burning Bridges. Learn how to get from where you are to where you want to be by getting committed and becoming the person you need to be to reach your goals.


Mike Montague interviews Robin Rosenberg on How to Succeed at Living in Their World.

Greater and greater digitization of the sales process was always going to happen; the global pandemic simply hastened its arrival.

The global pandemic forced the buyer/seller relationship online, dramatically accelerating a trend toward digitization of the buying process that was already in place.

Most marketing professionals love to talk about how things need to be spontaneous and organic. And that's great, except that sometimes it conflicts with the fact that marketing also needs to be intentional and consistent.

Fortunately, we can take a similar approach to...

Sales has traditionally been an intuition-driven profession. Today, adopting that approach is a major competitive disadvantage.


Odds are you have never heard of Jennifer Crow – but you should definitely know her story. She’s a Sandler practitioner like no other.


You’re a business owner. That’s a wonderful thing! But stop and think for a moment. Is that all you are?