Skip to main content
Custom Growth Solutions, LLC | Sandler Training | Oklahoma City, OK
 

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Blog

Businesses spend a lot of time and money marketing to potential customers, but they often overlook the importance of marketing their services to current customers. It's an easy thing to overlook when you assume that your current clients know about all of your services—but do they really?

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.

 

Congratulations. You’ve put in all kinds of hard work, and you’ve finally created a great e-commerce offering.

 

Are “Relationships” really relevant to the sales profession?

 

Mike Montague interviews Sharlene Douthit on How to Succeed at Giving Good Feedback.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

 

If you know there could be an issue with a potential client, the best time to bring that up is before it actually comes up. That’s Sandler Rule #23: The Way to Get Rid of a Bomb is to Defuse It Before It Blows Up.

That’s true in sales, but you can do it with your marketing as well.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

 

 

Mike Montague interviews Kevin Shulman on How to Succeed at Achieving Your Goals.

 

One of best pieces of advice I ever received about holding on to important clients and customers was this: During times of uncertainty, approach your business contacts from a different perspective than during so-called “normal” times.