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Professional Development

Mike Montague interviews Ruth Gotian on How to Succeed at High Achievement.

 

Mike Montague interviews John Davis on How to Succeed at Hacking the Fear Response.

 

LinkedIn can be an excellent platform for both marketing and sales. However, you have to work smart and consistently in your activities.

In Sandler, we use the term cookbook to refer to your unique list of behaviors that you do regularly and track to make sure you do them. Those can be behaviors for either personal or business development.

Here is a list of LinkedIn activities...

Mike Montague interviews Janice Lintz on How to Succeed at Changing the World.

 

Here are eight powerful strategies for more effective listening during conversations with prospects.

 

There's a common phrase you likely heard as a child: It's not what you said; it's how you said it. There's a similar phrase in business: People will buy how you sell long before they buy what you sell.

We typically talk about that in sales, but the same thing is true in your marketing!

Mike Montague interviews Mark Herschberg, author of Career Toolkit: Essential Skills for Success That No One Taught You, on How to Succeed at Creating a Toolkit. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.

When running a business or non-profit, there are many KPIs-Key Performance Indicators—you need to track. How many new contacts is your sales team making each week? What is your revenue YTD? What is your profitability?

Marketing has just as many potential KPIs as any other area of your business, maybe more. But there's one that is generally far more important than the others...

Whether you realize it or not, you're probably already familiar with Sandler Rule #34: Work Smart, Not Hard. Working smart is all about investing your time wisely and not wasting it. It's about using various tools, tactics, and platforms to save time and optimize your results.

In the world of marketing, there are plenty of tools out there that can save you time and make the most of your resources. Here are three quick tips to market smart, not hard.

Mike Montague interviews Dre “DreAllDay” Baldwin on How to Succeed at Working on Your Game.