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Custom Growth Solutions, LLC | Sandler Training | Oklahoma City, OK
 

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Professional Development

Do you invest a lot of resources in marketing collateral like brochures and fliers? If so, are you doing that strategically or just doing it because you think you should or think it might somehow lead to more business? Do you know how much of your investment ends up in the trash?

Something Mike saw a couple of years ago might make you think a little differently about your marketing collateral.

In Sandler, we often talk about the importance of good communication in the sales process. The same thing is true for your marketing as well.

Maybe this has happened to you. It's not unusual to...

Sales coaching is the process of developing and mentoring a salesperson through one-on-one relationships with a manager or peer.

Mike Montague interviews Paul van den Hoven on How to Succeed at Being Assertive.

 

If you're not being strategic in what marketing activities you invest in, it's time to start. Whether it's time, money, or other resources, it's important to identify where your gaps are. Where should you be investing more resources? Where should you be investing less?

Here's a system you can use to determine what adjustments you should make.

In Sandler, we have identified three elements that are required for success in selling we call it B.A.T.

 

Mike Montague interviews Sophia Stone on How to Succeed at Experiential Learning.

We work with various organizations with an internal sales or fundraising team, with just one or two salespeople, or even with the owner making sales. Sometimes they will have an internal marketing team, but more often than not, they outsource their marketing.

Before working with us, sales and marketing end up...

Mike Montague interviews Emily Yepes on How to Succeed Through Supply Chain Challenges.

 

The key to making a sale is uncovering pain. If you can discover your prospect's pain and help with that pain, you're much more likely to make a sale.

In Sandler terminology...