Marketing is constantly changing along with new tactics and technologies as well as consumer tastes. It's up to businesses to keep up with these changes and implement new strategies.

Why? Because the same thinking will get you the same results.

Business owners and leaders must master the ability to embrace and implement change. A company's marketing effort should reflect an internal constancy of purpose and an external consistency of image.

So, how do you know when it's time to change your marketing efforts?

Signs you should change your marketing

Embracing change is a good thing, and it's necessary in business. Here are a few signs you should change up your marketing:

• You've been using the same strategy for more than two years
• You don't keep up with or implement new marketing trends
• Your budget has changed
• You're losing sales and clients
• You have new products or services
• Your website is outdated and not mobile-friendly
• Your social media engagement and following are low

Tips to level up

Switching up your marketing strategy can help increase sales, build a larger following, create loyal customers, and stay ahead of your competition. Need tips on leveling up your marketing?

Here are a few things to consider doing:

• Reevaluate or define your target audience
• Set goals
• Analyze your success and failures
• Research new trends as well as your competitors
• Create and implement a new marketing strategy

Don't abandon marketing efforts after just a month or two, but also don't be afraid to try new things.

Marketing is about up-to-date trends and strategies, innovation, and dedication. Changing up your marketing doesn't have to be extreme or complicated; it can be as simple as introducing video into your strategy. One tactic can make a world of difference.