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Mike Montague interviews Brian Glibkowski, author of Answer Intelligence and creator of AQ, on How to Succeed at Answer Intelligence.

When you think about it, a lot of marketing is pretty simple. The concepts aren't overly complicated, but that doesn't mean doing it is easy.

Simple and easy are two different things!

For example, most people know they could be doing more or better things online. Maybe you've thought of investing more time and resources in LinkedIn but still haven't done it.

Sharing and interacting with people regularly on LinkedIn is a simple concept, but it's not easy!

Mike Montague interviews Maria Ellis, author of Redefining Entrepreneurial Success, on How to Succeed with a Healthy and Holistic Lifestyle.

Kevin Roth, internationally recognized folk singer, guides individuals and groups in the discovery of what really matters to them, how to accomplish their goals, and how handling stress is an essential factor in a healthy life.

Sales leaders are those who fulfill all the responsibilities of the job--supervision, training, mentoring, and coaching salespeople--while simultaneously interfacing with the rest of the organization in such a way as to support the achievement of the sales team's objectives.

One of the rules we've had for years in Sandler says, "There's no such thing as a good try." While that advice was initially intended for sales, it's actually a universal rule. So much so that even Yoda in Star Wars said, "Do or do not. There is no try."

It shouldn't be any surprise that it applies well to marketing.

Let's be honest; not everyone is comfortable with social media. And certainly, one organization may get more or less out of it than another.

Knowing that's true, what might be the benefit for you or your company to be more active on social media? Should you be posting more often? What are the pros, so you can determine if they outweigh the cons or not?