Most marketing professionals love to talk about how things need to be spontaneous and organic. And that's great, except that sometimes it conflicts with the fact that marketing also needs to be intentional and consistent.

Fortunately, we can take a similar approach to marketing that Sandler recommends you take for sales: Systemize it.

Here are three steps to start systemizing your marketing to be more consistent and intentional with it.

Set goals

We're actually not talking about marketing goals here, but business goals. What business goal do you want your marketing to accomplish? Do you want more leads? Do you want fewer phone calls asking for information? Do you just want to look better than your competition?

And remember, the more focused your goals are, the more likely you are to accomplish them. You ideally need just to have one goal, not multiple goals.

Establish milestones

Whether you call them milestones or KPIs—Key Performance Indicators—the important thing is to track your progress toward your goals.

You may have heard of SMART goals. Well, in this case, you want to have SMART milestones:

• Specific
• Measurable
• Attainable
• Relevant
• Time-Bound

One million followers on LinkedIn within six months may be Specific, Measurable, and Time-Bound. It may even be Relevant to your goal, but it's probably not Attainable. Your milestones should have all five of those attributes.

Block out time

Your full-time job may be marketing, but most people have other job duties as well. So if you want to make sure you market consistently, you actually need to regularly block out time on your calendar. Maybe that's a recurring event where you look at your calendar each week and block some time, or perhaps you block the time out for an entire month or year in advance.

If you wear more hats than just marketing, this will likely be what we in Sandler call No-Pay Time. In other words, you can do most of it outside regular business hours. Whether you schedule it that way or not, be sure to keep your commitment to yourself.

With those three steps, you're on your way to systemizing your marketing so it can be more consistent and intentional.