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The Sandler Rules

49 Timeless Selling Principles and How to Apply Them

The Most Successful Sales Techniques Ever Revealed

Based on the rules developed by David H. Sandler, creator of the Sandler Selling System

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These forty-nine unforgettable rules are the basis of Sandler’s unique sales training.


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About the Author

David Mattson is CEO and a partner at Sandler Systems, Inc., an international training and consulting organization headquartered in the United States. In 1986, Mattson met the founder of Sandler Training, David H. Sandler, and fell in love with his philosophy, methods and materials. In 1988, he went to work for Mr. Sandler, and was eventually chosen to lead the company. Mattson continues to be a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning worldwide.

Mattson, SES book author