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Custom Growth Solutions, LLC | Sandler Training | Oklahoma City, OK

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The Art and Skill of Sales Psychology

Improve your results

Operations Director at Sandler, Brad McDonald and Vice President of Online Learning at Sandler, Mike Montague, will discuss the psychology behind your buyer's process and how you can adapt your behaviors and tactics to meet their needs.

Sales Psych Webinar

Designed for salespeople, managers and executives

An educational webinar for:

  • Salespeople who want to understand the psychology behind sales/ 
  • Sales managers who want to see their company prospect more effectively, ask better questions and determine the true pain points of their customers in order to increase their sales pipeline. 
  • Directors and executives who want to understand how sales psychology can help them coach their teams while providing a productive, learning environment. 

Improve your results

Overcome some of the most important buyer-seller relationship challenges to improve your close ratio. Education for salespeople, sales leaders and business owners who want to set goals and succeed.


  • Rules

    How to avoid communication and head games to prospect more effectively.


  • Coaching

    How to create a safe environment for your salespeople to succeed and fail.


  • Results

    Why questioning strategies can eliminating your prospect's fears and improve results.


Brad McDonald

Brad McDonald

Brad McDonald is responsible for domestic support and growth for the local training center offices, which includes all facets of on-boarding, training and coaching of trainers within the network. Prior to working for Sandler Headquarters, Brad owned and operated his own local Sandler Training center. He is also proud of twenty-eight years service in the US Navy. Brad understands the psychology behind strategic management and brings his leadership experience to the classroom.

Mike M

Mike Montague

Mike Montague shares his knowledge and expertise by way of social media and other avenues with quality content and resources designed for sales professionals and managers all over the globe. He is also an accomplished writer, contributing to the Sandler book, LinkedIn The Sandler Way, business magazines, and the Sandler Blog.

Improve your results

Education for salespeople, sales leaders and business owners who want to set goals and succeed.