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The Newest Sandler Books

Industry leaders sharing best-of-best secrets with you.

Empower your team

Motivation The Sandler Way

People come to work for their reasons, not ours. To get the most from your organization, you need to understand these reasons…and tie them to your company’s mission. Motivational Management The Sandler Way, by Sandler trainer Mike Crandall, focuses on this underlying principle. You will learn about motivating yourself, your team, and your company at optimum levels—by leveraging the inside and outside forces that inspire people to take action.

CONFLICT RESOLUTION

How to Break the Conflict Cycle

In Playing the Ace, Tim Goering identifies how to break the toxic conflict cycle and resolve any situation whenever and wherever it presents itself, at any time you choose.

The Definitive Classic With Updated Information For Today's Market

You Can't Teach a Kid to Ride a Bike at a Seminar

The book offers advice on how to conquer the "selling dance" that always occurs between salesperson and prospect, how to condition yourself for a successful career in sales, and more.

 

49 Timeless Selling Principles an How to Apply Them

The Sandler Rules

David Mattson, CEO and President of Sandler Training, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.

 

SUCCEED IN RETAIL SALES

Win in the Amazon Era

In Retail Success in an Online World, Rob Fishman discuss how to capture and keep loyal, happy clients while successfully competing against the online world.

 

Eight Essential Elements

The Contrarian Salesperson

Based on the field-tested principles of the Sandler Selling System, The Contrarian Salesperson by Sandler trainer Jody Williamson gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: “Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!”

managing vs. coaching

Do you know the difference?

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Coach's Playbook: Breaking the Performance Code by Sandler trainer Bill Bartlett answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.

From a complex sales cycle to a successful finish

Sandler Enterprise Selling, published by McGraw Hill

Competitively pursuing large, complex accounts with multiple constituencies and decision makers is a huge challenge for sales professionals. This latest Sandler book provides a practical six-stage approach for winning business with profitable enterprise clients, serving them effectively, and expanding the relationship over time.

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Ground-breaking LinkedIn-Sandler book

LinkedIn The Sandler Way

Sandler and LinkedIn—the world's largest sales training organization and the world's largest networking organization—have released our first joint book publication.

LinkedIn The Sandler Way, 25 Secrets that Show Salespeople How to Leverage the World's Largest Professional Network is a must-have book for any professional salesperson.