Mike Crandall

We like it when sales and marketing work well together. Often, including prices on marketing material sets you up for a confrontation rather than making conversations possible. And that means less business for you!

If you want your business to succeed, good marketing is important. But marketing doesn't happen in a vacuum - the CEO or owner of the company must have an appropriate role.

Generally, the best use of the leader's time is not executing the marketing strategy themselves. Instead, when it comes to marketing, leaders should fulfill three roles.

We all want to improve in business, but we often don't know what it will take. Whether you're in sales, management, or leadership doesn't matter. It happens to all of us!

If you've ever struggled with something—whether in business or your personal life—you could benefit from asking yourself the question, "What if?"

When you think about it, a lot of marketing is pretty simple. The concepts aren't overly complicated, but that doesn't mean doing it is easy.

Simple and easy are two different things!

For example, most people know they could be doing more or better things online. Maybe you've thought of investing more time and resources in LinkedIn but still haven't done it.

Sharing and interacting with people regularly on LinkedIn is a simple concept, but it's not easy!

One of the rules we've had for years in Sandler says, "There's no such thing as a good try." While that advice was initially intended for sales, it's actually a universal rule. So much so that even Yoda in Star Wars said, "Do or do not. There is no try."

It shouldn't be any surprise that it applies well to marketing.

Let's be honest; not everyone is comfortable with social media. And certainly, one organization may get more or less out of it than another.

Knowing that's true, what might be the benefit for you or your company to be more active on social media? Should you be posting more often? What are the pros, so you can determine if they outweigh the cons or not?

If you're doing your own marketing, you might consider focusing on the thing only you can do that makes your business the most money. The chances are good that it's selling or providing a specific service, not marketing.

Email newsletters are generally considered to be a highly effective marketing channel. However, traditional marketing misses opportunities that incorporating Sandler concepts can help with.

Here are a few ways to incorporate Sandler concepts into marketing with an email newsletter.

Marketing is constantly changing along with new tactics and technologies as well as consumer tastes. It's up to businesses to keep up with these changes and implement new strategies.

Why? Because the same thinking will get you the same results.

To unleash your potential, you need to get rid of the bad habits that are holding you back. We all have goals we want to achieve, and sometimes, many of us struggle to reach them. That's okay! But what are you doing to move forward?

What matters initially is...