The Definitive Classic With Updated Information For Today's Market
The book that revolutionized the world of sales—updated and expanded for today's ultra-competitive environment
Learn to master each of the fundamentals of the Sandler Selling System—and how and when to use them.
In the world of professional selling, David H. Sandler, founder of Sandler Training and creator of the Sandler Selling System, was a hunter and a killer. His weapons were honesty and wit, incisive intellect, and a fundamental grasp of human nature.
Sandler Training CEO Dave Mattson discusses the classic book, You Can't Teach a Kid to Ride a Bike at a Seminar, sharing a little about David Sandler's journey and how he came to write the book.
The book offers advice on how to conquer the "selling dance" that always occurs between salesperson and prospect, how to condition yourself for a successful career in sales, and more.